President and Founder, Pravana Naturceuticals
Pravana International creator Steve Goddard is a 30-year veteran to the beauty industry. He began his long career as a way to support himself while attending college, and has gone on to work for some of today's largest companies in the beauty business.
Shortly after leaving school, Goddard joined Redken as the manager of its product evaluation salon, and climbed the ranks as a platform artist and later in the marketing department, where he was promoted to Senior Vice President of Marketing & Advertising. Shortly thereafter, Goddard became Senior Vice President of Global New Product Development of professional products for Revlon, relocating to Barcelona, Spain. In quick succession, he then became the General Manager of Rusk, a division of Conair, and in 1999, joined Wella Corporation as President and CEO. In 2001, Goddard became President and CEO of Sebastian International and President of Wella's worldwide Salon Conexxion division.
In 2004, Goddard returned to his creative marketing roots to launch a new beauty entity: Pravana International, a company dedicated to the development of Naturceutical TM hair care and color products for professional salons and spas. "I really wanted to return to the excitement of dealing with a small marketing company in creating new products," says Goddard.
Explaining the inspiration behind the naming of his company, Goddard says, "'Pravana Aum' is an ancient Sanskrit phrase meaning 'the source of all things.' My 11-year-old-daughter had heard the word and thought it sounded pretty." When he conducted a trademark search and learned the meaning of the phrase, the name stuck. "We have a good start at being the source of all things," he says.
A genial public speaker with a passion for music and exotic birds, Goddard is a motivator, family man, hairdresser, and accomplished guitarist and a true entrepreneurial spirit.