Our unique brand infuses all shampoos and conditioners with Pravana’s Proprietary Natuceutical Complex™, comprised of nine time-proven Meso-American botanicals known for their therapeutic and healing properties teamed with three different hydrolyzed proteins to enhance hair’s strength, elasticity, and shine from the inside out. Pravana’s Shampoo are exclusively sulfate and sulfite-free. All Pravana hair care formulas are also free of cocamide DEA and MEA, and contain no phthalates or other hazardous ingredients. We employ no animal testing or animal ingredients in our products.